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Export Marketing Assistance Service (EMAS)
Helping
New
York
Companies
Find Sales Representation Abroad
Hundreds of New
York State manufacturers now sell their
products in Latin America, Europe, Canada,
Asia, and Africa because of their
participation in Empire State Development’s
(ESD) EMAS Program. This includes Made in
New York products such as scientific
instruments, ceramics adhesives, tool parts,
heat-processing systems, processed foods,
and many others in demand in foreign
markets.
The Export Marketing
Assistance Service (EMAS) is a New York
State program
to help businesses find sales agents or
distributors abroad.
EMAS provides you with a personalized,
customized search conducted by the
professional trade staff of New York State’s
foreign-based offices for the markets you
select. ESD Trade Specialist staff
familiarize themselves with your company’s
product line, trade experience and any other
factors relevant to identifying the best
possible parties to represent your company’s
sales interests abroad.
The program is
currently available
in Canada, Mexico, Brazil, Chile, most of
Europe, Japan, Israel and South Africa.
EMAS represents
an important tool for New York State
manufacturers of all sizes that aim to enter
or expand their sales in foreign
markets. By participating in EMAS, Empire
State Development will find the appropriate
importers/distributors and sales agents to
best represent your business
internationally.
Getting Started with EMAS
A company’s participation
begins by submitting an application
to
the program.
After
an initial screening and notification of
your acceptance into the program, we place
you in direct contact with ESD trade
specialists in our foreign offices.
Whenever feasible, ESD foreign office
representatives travel to New York to make
visits to deepen their knowledge
and
understanding of
the company’s products, marketing
techniques,
and distribution channels.
Our foreign office staff will
conduct research to identify suitable
importers, distributors and agents
and will interview and
screen
them to meet participants’ objectives. All
relevant information on the
importers, distributors and
agents
with an interest in representing the
business is then sent to the New York
company. Through
this method, EMAS participants
are
presented with high quality, qualified
referrals from which they can proceed to
formal representation agreements.
Click here to download the application
form.
EMAS Success
Stories
The following are
some EMAS success stories. Learn directly
from New York State companies about their
participation in the program:
Precision Flow
Technologies,
a Mid-Hudson based producer of process gas
delivery and control systems used in the
production of semiconductors,
pharmaceuticals, and biotech and optical
products, is one highly satisfied client.
According to Director of Marketing, Bill
Cowl, “The support, responsiveness and
overall professionalism that has been given
Precision Flow Technologies…from your
offices in New York City, the (ESD)
Mid-Hudson Regional Office, London and
Mexico City, have been extremely valuable to
us in creating new international markets as
well as helping us to achieve a major growth
expansion for our company. We would highly
recommend this team of dedicated
professional to any New York State company
looking to expand their business
internationally.”
Orelube, a
Plainview manufacturer of general use and
specialty industrial lubricants, sought new
international sales channels and turned to
EMAS for help.
According to Vice
President Robert Silverstein, “EMAS has been
instrumental in our growth in (new) export
markets… We have generated significant
sales in Canada …We have also had repeat
sales in the Czech Republic…We’ve entered
South Africa. And we are presently working
with a company in Mexico to develop sales
based on a lead from the EMAS program. We
look forward to continue working with your
program and feel strongly that we will be
able to develop additional export sales with
your help.”
Biocube
of Victor produces systems
for odor control associated with waste water
treatment. Herbert J. Ego, President,
writes, “We recently concluded a search for
new manufacturers’ representatives in
Mexico. We were successful in locating two
quality organizations to represent us.”
“The EMAS representative in
Mexico was fantastic…(with) excellent local
contacts, business savvy… and a good working
knowledge of the nuances of doing business
in Mexico. EMAS is an excellent market
development tool at a great price. Using
EMAS makes more effective use of your time
as all the contacts have been prescreened
and qualified. We were able to locate and
select two representatives in just two short
trips. It would have taken more time and
money any other way. The program has
already resulted in our first order.”
Mr. Ego continued, “It will
take some time for the business to develop,
but we are certain that the results of this
EMAS program will help us to continue our
international sales growth. We intend to
use EMAS again for other selected markets.
Thank you for your support along the way.”
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